Effective packaging can encourage prospective customers to buy from you. It can also help your product stand out. Even the slightest change in the design such as colorcan add value to your product.
Research shows that customers are willing to pay more for products that has greater appeal and offer excellent usability, better sustainability, and functionality. In brief, attractive design can help you reap many benefits. It can drastically improve your performance, efficiencies, and the value of your product.
Also, it can lower your packaging costs and risks, whether you are in false eyelash business or sell other products.
Here are three key benefits of changing your eyelash packaging colors.
Attract New Customers
The colors you pick for your packaging can subtly sway your customers buying decision. Sure, you can attract your audience with plain white packaging that has a minimalist and clean design but colors can emphasize your brand name and logo. This helps you strengthen your brand identity and pave way for a long and prosperous brand lifecycle.
For instance, if you want to highlight your organization’s commitment to greener approach, think about adding accents of green to your eyelash packaging box. Green works best when it comes to evoking the sense of being environmentally friendly. This can lure young eco-conscious consumers who prefer brands that are committed to improving the environment.
But be very precise with the color changes as even the slightest hiccup can discourage your customers to buy from you.
Colors have Meanings
Yup, you read that right! Colors signify different meanings. For examples, manybuyers believe black packing denotes high-end product. Similarly, green depicts eco-friendly or sustainable packaging. For this reason, stuff for males is usually packaged in blue or other cool tones while stuff for ladies come in pink and other softer tones.
Perhaps when you launched your brand, you were exclusively dealing in false eyelashes but now; you have beauty products for other genders too. So the pink container you have crafted earlier doesn’t meet your company’s sales goal any longer. This means you should alter your packing color to a more neutral scheme.
But even if you sell just one product, there’s no harm in changing your packaging colors. For example, by adding black and purple hues to your custom eyelash packagingyou can show your customers you’ve gone chic. Partnering with a reputable packaging company like The Legacy Printing can help you accomplish this task without blowing your budget.
Adapt to the Latest Color Trends
No matter, how much you love your packaging color scheme, it will eventually go out of style. Unless you have used areally simple color palette that looks great even after 10 years.
Take the earthy neon 80s or avocado 70s for example. The two-color schemes are still associated with specific eras. And if you look back at the most recent era, take note how blues, neutrals, and simple design demarcated the 00s.
Final Thoughts
Changing your packaging shades is a way to rejuvenate your brand, so it can stay currentas time and taste evolve. Yet, a lot of business owners tell themselves that trends do come back but it’s just an excuse to save a meager amount and not to upgrade their packing.
Of course, trends do come back but one can’t be sure which will have a greater impact or when exactly they’ll hitthe mainstream. And if you wait, your brand will become bland.
So, it’s best to find a way around to meet your goals using the latest color schemes. If you think Pantone’s color chart won’t work for you, join hands with the best packaging company in the US to seek their assistance in choosing the best color scheme for your eyelash packaging wholesale supplies.