If you’re wondering that SEO is crucial for only digital marketers or website owners, then it’s your misconception! It is crucial for companies & businesses of all sizes who are looking to boost their online presence.
Without a doubt, if you are running a business, SEO and its outstanding strategies help you rank your site on the first page of Google and get found easily on SERPS’ results when users type a query. To help users, stay long on your site, ensure your site has all the desired answers they are looking for.
Doing so, will increase traffic on your site, which will further lead to improved ranking and in turn, then, more sales leads.
So, it doesn’t matter if you’re running a startup company or established one, trends in SEO will enhance your SEO capabilities always. If you want to know those trends, then this post will help you to explore a lot.
So, keep reading this post interestingly. There’s a lot to know!
Table of Contents
- Top 5 SEO Trends You Shouldn’t Ignore
- Secure Website Is Crucial
- Keyword Research
- Voice Search & Mobile-First Indexing
- Artificial Intelligence
- CTR & Dwell Time
- In Nutshell
Top 5 SEO Trends You Shouldn’t Ignore
1. Secure Website Is Crucial
User safety is one of the effective SEO trends that doesn’t appear to have much to do with search engine optimization Adelaide, but it is extremely valuable to the site user experience. It means, if a visitor doesn’t feel secure visiting your website, then the chances are – they’re likely to move immediately to the other site.
Not just this, if in case, the users see a “Not Secure warning” on the screen, they will also prefer not to proceed to your website. As a consequence, high bounce rates will influence the position of your website in the organic search listing.
Therefore, it is essential to enable the HTTPS protocol for your website. It will provide website users or visitors a secure connection, which is encrypted and authenticated and also improves the number of visitors visiting your site per day.
2. Keyword Research
Keyword research also matters a lot and it is another important SEO trend that you must know to succeed in 2020. As Google has evolved its existence from being a “search engine” to a “answer engine”, in the same manner, keywords that were used in the past to boost relevance, have also changed. Now, the foundation of your SEO strategy relies on keyword research too.
It doesn’t matter searches are made by using voice devices or entering the complete text, keywords are a fundamental factor for ranking parameters. If you don’t know how to improve your keyword research strategy, then follow the below-mentioned tips.
- Use a combination of exclusive tools to prepare your keyword list. You can use SEMrush, Google Keyword Planner, Ahrefs, etc.
- Consider “topics” rather than direct keywords. It will help you search your keyword accordingly.
- Search keywords that result in more clicks. It will help you classify keywords where the users click on more than one result.
3. Voice Search & Mobile-First Indexing
Being a digital marketer or business owner, you may still don’t know how big a voice search functionality is, but it’s a truth that mobile search is going strong. According to the stats, In 2018, 58% of site visits were from mobile devices, who used voice search features and in last year users spent three and a half hours a day on their mobile devices to search for services online.
This is the reason that Google has also switched its preferences by introducing Mobile-First Index. It determines that Google will predominantly utilize the mobile version of a website for indexing & ranking.
So, it is clear, if your page doesn’t look nice on a mobile device, you may have a great impact on rankings. You will lose ranking in search results eventually. Therefore, to beat your competition in the search results landscape, adapt mobile-indexing and voice search functionality.
4. Artificial Intelligence
Over the last few years, AI has turned out to be a pioneering force in the landscape of SEO. As RankBrain introduced earlier, the machine-based search algorithm has helped and is still helping Google drive more relevant results to users. After that, Google has announced at the end of October, the other most important step in this advancement of AI learning is the “(BERT) Bidirectional Transformers for Language Understanding”.
So, if you are missing BERT i.e. Google’s neural network-based technology for natural language processing, then make sure you understand its importance. It will not just give Google a better understanding of how language is used but also helps understand the context of individual words within searches.
5. CTR & Dwell Time
As people become habitual to fast internet connections & information, click-through rates (CTR) and dwell time have started to matter a lot to the success of your SEO endeavors.
Since both of these metrics are crucial for users, the length of time that user spends on your website determines how interested they are in your business. If they are finding the information they need in the best possible way, the chances are more they interact with you for the more.
In short, if a user spends more time on your site, it indicates how satisfied a user is in finding what they are looking for. However, if they immediately switch to the other website, then you may lose both traffic as well as ranking. So, make sure you optimize your SEO strategy accordingly.
Well, these are the top 5 SEO trends that you never overlooked in 2020. Apart from these, there are many more, but these are most recommended by the best search engine optimization companies, Adelaide. We hope, to better rank your site on the search engine results and achieve more sales leads, you follow and implement these trends precisely.
If you have any doubts regarding the post and want to know anything else, then drop us a message in the comment section below. We are always here to give you valuable information.
On the other hand, if you want to share more such trends, then don’t hesitate. Your experiences, opinions, and suggestions matter a lot to us.
Enjoy reading and have a healthy day ahead!