According to a survey by Digital Marketing Institute, “There are 150,000+ vacancies predicted for digital marketing jobs by the end of the year 2020, but this requirement cannot be fulfilled because of the lack of digital marketing professionals in the industry.”
Therefore, the professionals who are trying hard to make their career in the digital marketing get a chance to gear up themselves. But one needs to be studying these digital marketing strategies with a unique way or by getting proper certifications. These certifications include Google Digital Marketing Course, Hubspot Certifications, Facebook Certifications, and Content Certifications.
In this post, we will mainly focus on the various Google Digital Marketing Courses & Certifications. Here is a list of them and their explanations. Keep reading….
- Google Digital Unlocked Certification
Digital Unlocked – The Free Digital Marketing Course launched by Google with its co-partner as FICCI. This course covers all the basics and introduction to the world of digital marketing. The course comprises of the 26 modules so that all the trainees can explore their knowledge about each and every aspect of the online advanced marketing.
The modules are packed full of real life examples and practical exercises that will not only enhance the spirit of the trainees to learn this trending marketing aspect but also convert their knowledge into action.
- Google Ads Certification
AdWords Fundamental Certification or Google Ads Certification is the next step of the Digital Unlocked Certifications that is also launched by Google. It offers professional accreditation to the individuals who show proficiency in both basic and advanced aspects of Ads.
This certification includes both the basic and the intermediate aspects of the digital marketing. The benefits of the online advertising are these help to optimize and manage the website campaigns. One just need the advertising skills to easily clear the AdWords Fundamentals Exam and the additional assessments to get this certification.
- Mobile Advertising Certification
The Mobile Advertising Certification is a assessment for the professionals to gain knowledge about mobile advertising campaigns. This certification also covers the basic and advanced aspects of online advertising and digital marketing including mobile biding, its fundamentals, targeting strategies, measurement solutions, and mobile ads.
This course covers all the topics related to the Mobile Advertising World. Some basic queries and aspects of this certification are as follows:
- Mobile ads formats
- Ways to increase the ad performance
- Tactics to measure the ad performance
- Mobile specific targeting strategies
- Mobile specific bidding strategies and much more…
- Video Advertising Certification
The Video Advertising Course is the another SEO course initiated by Google for the individuals who want to build their career in the field of Video Ads. This certification includes basic and advanced aspects of digital marketing, including practices for creating, updating, measuring, optimizing, managing video advertisements and their campaigns. These campaigns are the part of the Youtube and the web.
The certification covers all the key topics related to the Video Advertising Certification. Some of the basic and key topics are:
- Video ads formats
- Ways to measure the video ads performance and relevant steps you can take to improve it.
- Helps you and your clients to meet the advertisement’s goals.
- Search Advertising Certification
The Search Advertising Certification includes all the aspects – basic + advanced one need to know about the Search Network. This course includes the practices that will let one to create, manage, optimize, measure different campaigns across the search network.
The modules of the certification let the students build up a strong comprehension about the world of search advertising and its optimization using best and possible practices so that they can get ready to clear the Search Advertising Examination and can get certified for this course.
- Shopping Advertising Certification
The Shopping Advertising Course clears all the relevant knowledge related to each and every aspect of this field, including:
- Creation of Merchant Centre Account
- Creating and managing Shopping Campaigns
- Optimizing and creating product data feeds.
Certification requirements include: Google Ads Fundamentals Certification and Shopping Ads Certification.
- Display Advertising Certification
The Display Advertising Course let you learn basic and advanced concepts of Digital Ads, covering the knowledge require in creation, management, measurement and optimization of the digital ads campaigns.
This certification is the set of all the certifications- as it includes video ads certification, mobile ads certification, shopping ads certification and others all in one.
The module of the course covers topics like:
- Utilizing Mobile Applications
- Optimizing Websites.
- Analyzing Gmail records.
- Demonstrating YouTube videos, etc.
Conclusion:
Google has launched these digital marketing courses just to let digital marketers design and optimize digital marketing strategies and campaigns. However, to be a true digital marketer one need to get a lot of knowledge and practical skills, not only these Google digital marketing courses.