These accounts can be used as a means to promote the site and get new traffic from each platform.
Blogging: The most ‘in’ thing that seems to be on everyone’s mind.
Blogs are older than most people would think. While blogs seem to be one of the most trending mediums on the internet, they have a long history behind them. Blogging goes back to 1994 when blogs were mostly a personal diary that people used to share their experiences online.
In the age of the internet where almost everything, from ordering food to buying a house, can be done online, blogs are a fairly new way that businesses have started to adopt to promote their brand, products or services through digital marketing services.
It is important to note that just writing a blog is not enough to pull traffic to your website. Certain tactics and practices must be implemented. Search Engine Optimisation (SEO) is something that helps pull traffic towards the content you’re providing. It makes the website more visible through achieving a higher ranking on search engine results.
Blogging helps boost SEO quality by showing your website as a result when a customer or user makes a relevant query. The higher your website is shown as a result the more likely it is that the user decides to visit your website in search of what they’re looking for.
It is important for bloggers to build a profile and rank well. SEO is a cheap, organic and fairly easy method that can be used to achieve that.
How to improve SEO strategies?
1. Knowing your audience/writing for your audience:
It is important to know and recognise the market you’re catering to or writing for. You need to recognize the interests of the people, the problems they’re facing and the gaps in the market. Identifying the gaps in the market is important because if you’re writing something that has been said before by someone else then it’s no use. If you provide the answer to frequently questions that have not yet been answered then there’s a higher chance that users will gravitate towards your website/blog.
It is also important to realise that the users and customers will not think from the same perspective as the business. The customers are more likely to use general terms instead of complicated, technical terms.
2. Have somewhat of a regular and timely schedule to post/upload:
It is better to have a plan for when you’re going to post. As an example there are quite a few channels on YouTube that follow this regime. PewDiePie and GoodMythicalMorning are prime examples of this/ Both YouTube channels have certain days they upload and certain days they do not.
It is also important for the schedule to be flexible. A blog is not a TV show which you can produce in advance and just schedule your content for posting. Trends can perk up anytime and no one knows when something might go viral.
3. The importance of staying in touch with the current trends:
Nowadays with the internet being so easily available it takes minutes for something to go viral. It can be a picture, gif, video or article. It spreads like wildfire and can be trending on Twitter, being shared on Facebook, posted on Instagram. A blogger needs to stay active and up to date about the current trends.
Obviously it matters what you’re blogging about but sometimes it doesn’t hurt to stray out of your field a little. New users can be gained by posting about the most happening and current topics.
4. Ensuring that the content is gripping and attractive:
It is obviously a good idea of have content which constantly pulls in new traffic and users constantly but this does not mean that you just stop making newer content off the basis of getting clicks. It is imperative to strike a balance between evergreen content and fresh content that deals with the current topics.
Posting too much evergreen content may cause only a small stream of repeat users but no new ones. Only posting trending topics might cause only new users but no repeat users. This gives an idea of how important it is to strike a balance between the two.
5. Make your content unique:
No one is going to visit your blog if you’re only saying stuff that has already been said in multiple different ways by different people, websites and blogs. It is important that the content you’re providing is fresh, unique and interesting. Focus on answering a question that no one else has the answers for. If you’re answering a really frequently asked question then try and provide an answer that hasn’t been thought of before
6. Have a strategy to get new, high-quality links.
The links which direct traffic to your website have a large impact on the number and type of users being directed to your content. Internal link building gets less attention but is an integral step. Lots of older blog posts don’t receive traffic as they age due to the site having no links guiding visitors from one evergreen content post to the next. Your content should keep people engaged and on your website by feeding them more relevant content instead of dead ends.
7. Implement the appropriate use of suitable, well researched keywords.
Google scans content much the same way humans scan content. This makes it easy for search engines to determine what your content is about by including relevant keywords in places that are easy to spot. If it makes sense, you may also want to consider putting keywords at beginning of your headlines.
Using appropriate keywords helps narrow down the content to a niche and aids the search engine in recognising the tags which in turn helps increase the ranking of the website. For example if your website offers essay writing services in the UK then your keyword could be something like ‘student assignment help’ or ‘UK assignment writing services’
8. Try and keep users on your website longer.
One way to retain users on your website is adding features which will grab their attention and keep them around. Interactive content really helps with this such as quizzes, polls, assessments. These also help to improve the user experience.
9. Make sure your website is mobile-friendly.
Search Engine Land reports that nearly 60% of Google searches now occur on mobile devices. More people are accessing the internet from their smartphones today than ever before – it’s imperative that your website is mobile-ready to engage this audience.
A lot of people only pay attention to their desktop site while most searches come from mobile users.
10. The loading speed of the page must be quick.
The speed at which the page loads is taken into consideration by search engines. If the website takes too long to load then users might just leave your site and go to another search result. There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.
11. Using external linking to increase the credibility of your website.
When making claims in your articles which you publish on your website, it is important to cite them and provide the source. Using external links which lead to the source itself is a good way to achieve higher SEO Trends website as this allows your website to be trusted. It is also important to use recent sources instead of out-older sources which might provide data which could be might have been correct back then but would be incorrect now.
12. Use more than just plain old text to relay your information.
It is necessary to keep the user interested. He should be invested in the content when he clicks on the site. If it’s all text on the website then the user is much more likely to be bored easily. It is preferred to use eye-catching mediums such as videos, interactive polls, graphs, charts and other such things instead of using just text as the reader would grow tired of reading pretty quickly.
13. The formatting should be appropriate.
The format for the website should be well thought out and planned so that it does not seem rushed or cluttered. The format helps present the information in a sensible manner with proper headlines, font size, and typography. Bullet points can be added to present the information in a comprehensive way.
14. Contact information should be provided on the website.
If your website does not provide the correct contact information then it can negatively affect the website’s SEO ranking. People could report your website due to the lack of a phone number, email or address not being provided. The contact information should be clearly visible. It is an important to be written clearly as it can majorly affect a website’s SEO ranking.
15. Use the power of social media to improve your SEO rankings.
Social media is an incredibly powerful tool that is readily available. It can and should be used as a means to promote your website and get new followers. It is a smart idea to make social media accounts for your website on platforms such as Facebook, Instagram and Twitter.