Website is a complex creation and running a successful website with good amount of relevant traffic requires a holistic approach. You might have worked on that and devised a great design that is clean and crisp with easy navigation and great content, images or videos. Now, you might have hired a web design company in Hyderabad to take care of SEO and marketing. Even after that, if you find that your visitors are not sticking around and are leaving the website within seconds, you might be wondering about the reasons for this exit.
Here are a few leaks or gaps that are dissuading the visitors to stick on to your website. Plugging them will motivate your users to hang around longer.
Too Many Ads
If you are running a blog, you would always be interested in getting more and more subscribers, which often results in too many distractions in the form of ads and CTAs. This damages the user experience and they punish you by abandoning your page within a few seconds. To avoid this, you need to place the subscriber’s ads strategically so that it doesn’t interfere with the user experience.
Slow Loading of Website
Any website that takes longer than 3 seconds to upload is disliked by users and data suggests that 40% of the users abandon it there and then. The web development company in Hyderabad that you have hired should be mindful of it and keep an eye on the uploading time of the website. There can be many reasons for the slow loading of the website like having too many videos or big image sizes. The corrective actions should be taken immediately to rectify this problem.
Auto-Play Videos
The customers would always want to have control over what they want to consume and when. Having auto-play videos makes them feel that they are not in control and they immediately leave the website.
Missing on Providing Incentive
This factor is the most organic and dynamic one and it plays with the psychology of the user. The incentive motivates a person to take action, whereas in the absence of it, a person doesn’t feel like staying or exploring a website and is very likely to leave it.
This is evident from the fact that e-commerce websites that offer huge discounts on some specific days do a brisk business and people often end up buying things they never intended to just because the incentive was too attractive to resist. This is the power of providing an incentive, which makes people emotionally charged and motivates and inspires them to take prompt action. The power of incentive works as beautifully in the virtual world as it does in the real one. It is one of the proven methods to get the attention of your prospective buyers. Missing this important element often results in high abandoning rate.
Lack of Engaging and Curiosity-Generating Content on Landing Page
Any individual is guided by his or her willpower to overcome any sort of obstacles – whether psychological or mental. If a person has reached your website, it means he or she is willing to explore it, but most of the times, people get indecisive or confused after reaching the website. They are not certain whether they should spend some time and explore it or leave. If your landing page is engaging and it fuels their willpower to dig further, you won’t find people abandoning your website just after landing there. The content on your landing page should be strong and should raise a curiosity in a person to go further.
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Not Defining the Product’s Benefits Clearly
Unless you define things in a language that appeals to masses, you will always have high abandoning rate. You generally cater to a general population that doesn’t speak the very flowery language. They would want to know how exactly a particular thing or service is beneficial to them. It would be great if you use simple language that is easy to follow and understand.
Let’s consider a simple example. Suppose you are running an e-commerce website and you need to sell an iPod. You tell that a particular model contains 1GB of MP3s. Only geeks can understand this technical language, but if you say that this particular iPod lets you have 1000 songs in your pocket, everyone will understand it. Thus, by defining things that are understood by masses, you will motivate people to stay on your website longer and know about the things that you want to tell them.
Diverting traffic to your website is only half the battle won. It requires a lot of work to keep them hooked. The web design company in Hyderabad should take into account all these points that can annoy the visitor and persuade him or her to abandon your website immediately after landing.