When you begin blogging, there are two things about the entire business that will challenge you and make it hard for you to be successful. The first issue is getting people to come to your website, and the second one is getting users to visit your site and explore all of its content. When users come to a website, they tend to leave without looking at a second page. Looking at this from a larger scale, you will notice that this user behaviour affects your ad revenue.
What is a Word Press Bounce Rate?
The website Bounce rate is a means of understanding how well users interact with your WordPress site. It is the term used to represent the percentage of users who enter your site and then leave (or bounce) without taking a look at any of your other content or other pages within your website.
Why is Bounce Rate a critical statistic to keep track of?
Most websites run on a business model where a significant portion of the site revenue is monetized from ads online. When this is the case, the number of page views is a very important thing to consider. This is because the amount of ads that a user sees depends on the number of pages in the website they visit. Information collected about the user’s tastes and interest profile also help determine what ads will be more appropriate, and this allows the ad companies to post better ads on your site. If you hire a wordpress developer they will tell you how important the bounce rate is.
In what ways can we reduce the bounce rate of our word press sites?
To have a successful and continuously growing website, it is paramount that word press users learn how to decrease the bounce rate as much as they can. When it comes to bounce rates, lower is always better.
For your average eCommerce website, the bounce rate can be as high as 40 % however, usually, it is in the 30% percent range. For other sites such as social media websites, it is much lower. For websites like landing pages, the bounce rate can be as high as 90%. As you can see, it is essential to reduce the bounce rate when migrate websites to WordPress, and it can be done in the following ways:
1. Showing Related Posts:
When people do research on the internet or look up a specific topic on the web, they usually are not satisfied until they look at multiple websites that give them similar information.Thus by placing related articles at the end of your blog post, you are significantly increasing the chance of them opening those links as well.
2. Removing Pop-ups:
Although this is a very controversial idea, most of us will agree that pop-ups destroy the experience given to users on your website. Hire a WordPress developer and ask them. They are a cheap way of getting users to visit other pages, and most of the time, pop-ups are associated with inappropriate ads. If you want to build a steady userbase and a brand name, then pop-ups are something you must avoid.
3. Splitting up long posts:
A lot of word press blogs can have elaborate storylines and themes. Using word press’ ‘ <!-nextpage> tag, you can break up long articles into smaller, bite-size, digestible ones. Care needs to be taken so that you ensure that there is sufficient content on each page. If users click on the next page option, it creates a more immersive learning experience for them. In addition to this, they are more likely to reach the bottom of your site more often. This is where all your recommended posts will be, thus increasing the chance of them reading multiple articles.
This is hands down the most effective way for a website to increase user interaction and decrease the bounce rate. When it comes to most articles, there is always a few words that the reader do fully understand or know the context behind. During this time it is beneficial if your site can produce a link that explains the topic to them. Although they might not finish reading the original article immediately, interlinking posts encourages users to sift between sites and more often than not increases the time they will spend reading your content.
5. Create Pages that are mobile-friendly:
Over the past five years, the number of users who only do all their browsing on their mobile phones has skyrocketed. Although a laptop or a desktop offers users a far more refined experience, there is no denying the fact that mobile phones are very portable and easy to use everywhere. Thus nowadays, most of your website clicks will be generated because of users perusing through their phones. If you want them to have a good experience on your word press website, then it is paramount that you spend sufficient time optimizing your site for all the mobile users it might encounter.