Social media marketing done the right way can build your brand and boost your customer base. However, there are some mistakes when made you are likely to go back to square one. In today’s world most businesses have resorted to using social media for marketing purposes of their businesses. Below are some of the social media mistakes to avoid in every business:
- Lack of social media marketing strategy
Most upcoming businesses tend to ignore certain aspects of social media when strategizing forgetting its business powers. Most companies prefer the use of social media in reaching their target market thus making sales. It is therefore advisable to develop your brand’s social media strategy; this does not just imply consistently posting on social media. Even when outsourcing the social media marketing services, ensure that there strategy aligns to your business needs.
- Not keeping tracks of your results
Social Media Marketing is a powerful tool when it comes to promoting your brand. It also gives you the power to track your progress in real time. Tracking your results gives room for you to make strategic changes in your campaign. Every good SEO services provider company knows the importance of tracking results.
- Assuming that every social media platform works in a similar way
Most businesses tend to assume that every social media platform functions the same way thus posting the same content in the same format across its entire social media platform. It should be noted that each and every social media platform has its own strengths, different features, marketing tools with a totally different type of audience varying from interests, behaviors and age groups.For instance; you are not likely to find a 50-year-old on snapchat. Therefore, before drafting a marketing message we should have in mind the various kinds of audiences in these platforms.
- Do not delete or counter attack negative comments
In life there is a set of negative people who feels good only if they are able to pass these negative vibes to the various audiences.However, as a business person these negative comments should be a driving force, take them as a chance of learning and bettering your business. This will enable you build trust in your brand community. In attempts to build your online customer loyalty efforts, do not delete any negative comments or respond harshly. Take the initiative to lure the said customer to your side by reaching out and addressing their issue. Every negative comment should be taken seriously; you may first resort to handling your clients on the platform before deciding to go into private chats as this will attract you more trusting customers.
- Not engaging with your customers and followers
Every customer or follower feels good when they comment on your product and get the response. It should be noted that some also hate the idea of commenting the get a response via a private chat. Ignoring them on social media platforms gives the impression that you don’t really care about their needs but only that which gives you money. If you actively engage with customers, your follower count is likely to grow.
- Not targeting the right audience
Social media is a wide platform and it is easier to connect with your target audience if you define your buyer persona. Failure to do so, will earn you viewership but not sales. Your products will not boost your engagement if it fails to get to the right audience.
- Buying followers
This never works in most scenarios as people will see you as a social media influencer but of what good is it if the audience ae less interested in the products you selling. Instead of buying followers to soothe your ego, you may consider posting articles or stuff that are beneficial or that are bound to give an explanation of which you are thus attracting your loyal customers.
Notably, there nothing much to do to make your social media platform most recognized in a short period of time. You should build on something that aligns to your business goals. The key aspect is to fulfil your audience objectives.