If you are running a business, chances are that you already have active social media profiles. You would post events, news, product reviews, and other info on your pages. But perhaps you are not investing time in building deeper relationships with your customers. You need to start doing that and improve your customer relationship. It needs to be more than a cursory relationship.
Introducing live video to your social media pages will let your customers know the face behind the business on a more personal level. Humanize your business and let people and followers see that you are a real person. One of my friends, who is a businessperson, started calling her customers via her Spectrum Voice. Being able to talk to the face behind the business, made her customers trust in her brand more. Imagine the effects of video content where they are able to see you!
According to surveys, more than 80% of users on social media would prefer watching a live video than read a social media or blog post. It’s time to get started with live video! Let’s check out the benefits you will reap.
Better Exposure and Reaching New Audiences
People today, especially Millennials love watching live-streamed content. They have embraced this new mode of information transfer. When you want to have better exposure to active social media users, using live video is a great strategy. Not only will they see you, but they will also recommend others to see you too if they like you. Use this trending strategy to introduce and promote your services and products. And you will see a noticeable increase in revenue.
It Cultivates Trust
When it comes to bonding with your viewers and customers, live streaming is incredibly effective. This unedited and natural way of talking allows your viewers to relate with you more. Viewers will get the feeling that they are a part of authentic interaction. This will enhance their trust. Those heavily edited videos on which you spend hours, trimming and brightening, are way less effective than these candid live sessions. Because the former is carefully scripted content.
You can increase your brand’s trustworthiness by going live on your social media forums. Your influence on the social sphere will become greater and you will end up having more conversions. Your customer retention and loyalty will also improve.
You can Capture Engaging and Unique Content
Have you noticed how the content created during a live session is way more exciting than the recorded one? Viewers have no clue what they are going to see which increases the excitement and anticipation. You can create genuinely unique and engaging content with some creative ideas. You can take your live streaming to an event, an exciting location, and try creative ways to showcase your products. You can even tour around your office and introduce your staff. Your viewers will love to see the faces behind their favorite products.
You can also hire influencers and go live with them. Viewers love the sense of drama, unpredictability, and anticipation. And live streaming gives them all that.
Better Opportunities for Customer-Interaction
Have you ever seen the speed of comments popping on live streaming videos? That’s because customers see a face and can share their problems and ask for recommendations. Live videos ensure having their queries answered immediately. And they take advantage of that. This is in the interest of your brand too. if you are able to provide helpful and valid answers, some customers will make purchases right away.
This immediate feedback opportunity is only possible in a live streaming video. Customers begin to trust you more and then they authenticate you while recommending around.
Also Read: What is a Broadband Internet Connection
Helps Deliver High-Quality Content Immediately
Do you the secret sauce of successful businesses? They react quickly to the trending news, product releases, events, and gossip. And to do so, live video streaming is a great place. Sharing updates about such events will increase the chances of your content being shared by your followers. They will retweet, share, and post your videos to stay on top of the trend game.
You can also bring major events and other product releases to the attention of your followers. Delivering high-quality content will make your audience anticipate your product. Video streaming in an intelligent way of increasing revenue. Because of the sense of urgency which is a staple of live streaming, people are urged to make on spot purchases.
Better Opportunities for Monetization
Live streaming provides immense opportunities for businesses, which generate revenue by monetizing their social channels and websites. Some of the effective strategies are:
- Charging for access to the exclusive live boot camps or webinars.
- Conducting paid product reviews.
- Obtain sponsorship from other brands.
- Driving more traffic to your site.
- Promoting your products effectively.
- Subtly advertising your brand throughout the session.
If done right, you can reap great benefits from live video streaming. Whether it is about promoting Spectrum Internet packages, or a makeup product line, live streaming can equally aid in promoting your business. Start using it today.
Good luck!