When brands want to create a long-term image for their product or services or to quickly push-up the sales, creative advertising is what comes to their rescue. Rather than not advertising at all, it is always better to advertise your product. There are a number of methods and forms of advertising and all of them require varied budgets. For instance, television advertising requires a very large budget but we are finding many other forms of advertising that can help in our moderate or low budgets, like digital marketing, print marketing, and elevator door advertising.
How elevator advertising is better than conventional advertising methods
The conventional marketing methods have always revolved around the basic idea of harboring the attention of the customer and then turning it to action. It is well known that effective advertising needs memorability and frequency.
For this, large budgets have to be expended to repeat the ads again and again on television, running them over social media or print them in newspaper. Remaining within cost constraints, elevator door advertising automatically fulfills the two requirements of memorability and frequency as it is estimated that on average, a person in buildings with lifts uses them four times a day. Also, they are captivated inside the lift for about 20-40 seconds and there are hardly any other distractions.
While watching an ad on television, the channels can be browsed instead of watching the ads. Also, most of us scroll down promotional content and on the social media. But with, elevator advertising, the frequency of seeing those creative elevator ads, and the absence of any other distractions, makes it one of the best forms of advertising today
Ways to make elevator marketing more effective
The already genius idea of putting up creative elevator ads for a brand can still be worked upon to generate even higher sales. There are two very things to keep in mind in this regard:
- Make sure to secure the most used elevators
- Position your brilliantly creative elevator ads as per your target audience
- The copy should be highly effective
The elevators that find the highest foot traffic are sure to generate the highest sales from the whole of your campaign if used properly. Make sure you do not put up an ad in a lift that remains non-working for the most part of the year or that is located in some isolated corner of the building at people usually do not go to.
Secondly, and more importantly, you need to take care of who are the people that are going to benefit from your elevator door advertising. A product related to healthcare should be advertised in the lifts of a hospital. A product related to the entertainment industry should be ideally advertised in malls since it will be seen by the audience who are already in a relaxed and joyous mood. Similarly, products and services catering to home improvement, household requirements, food -items are best advertised on the doors of or inside the elevators of a residential building.
While other forms of advertising require to create an effective copy and then focus on positioning, running and targeting the audience, these issues are sorted beforehand in elevator advertising. Developing other creative ideas, you can be assured of leveraging your sales with the effective use of elevator marketing.
This method of advertising indeed provides ample and quality opportunities for making your brand stand out.