Did you know customers read about 10 reviews before they trust a business?
Real estate reviews are one of the most important tools for real estate agents, home buyers, and sellers. When it comes time to sell your home, you will want to know what your market is doing and how your property compares. You can also use the information to see what features buyers are looking for in their next home.
The following are some tips on how to get started with collecting reviews.
Provide Great Service
When you’re providing great service, you’ll get positive reviews naturally without having to ask for them. Those positive comments will improve your standing on sites like Google Local and Yelp.
Make sure that you’re always offering helpful advice and looking out for your client’s best interests. If people feel like they’re being treated well, they’ll be happy to give their feedback online by writing a review about you.
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Have a Clear Call to Action
Your website, social media accounts, and other online platforms must have clear calls to action for people who want to leave a review for your real estate business. For example, if you have an email newsletter, you could include a link at the end of each issue where people can click and leave a review on Google or Facebook.
You could also include a link at the bottom of your website that goes directly to where people can leave reviews. Make sure that you’re using clear language like “leave a review on Google” or “write a review on Facebook” so people know exactly what they should do next.
Make It Easy to Leave a Review
If you are wondering how to get reviews, make sure you have a link to your profile on your website and social media pages. Add a link to your blog posts and newsletters, so people who read them can easily leave a review.
You can also include a link in your email signature, so every time you email, it’s there. You don’t want to be pushy about it. Just make sure the option is always available.
Ask for Referrals From Satisfied Customers
If you’re able to contact satisfied customers directly, ask them if they’d be willing to leave reviews for others who might also benefit from their experience with your business.
You can also ask them if they know anyone who might be interested in your product or service. If they do, offer to connect the two parties up and make sure they know how much it will mean to you if they write a positive review.
Post on Social Media
Posting on Facebook and other social media channels can help attract new clients, but it can also bring in reviews. People will read your post and either leave a review or not.
If they like what they see, they will probably leave a positive review. If not, they will probably ignore it altogether. You must post regularly so that people don’t forget about you and then come back when they need an agent again.
Don’t Just Rely on Word-of-Mouth Referrals
While word-of-mouth referrals are great, they don’t always happen quickly enough.
They also don’t happen in the volume that you need to grow your business. Instead of waiting for referrals from past clients, ask them directly if they would leave a review on Yelp or another channel where people can find out about their experiences with you.
Review Your Clients
If you’re a real estate agent, it’s important to leave reviews for your past and current clients.
Give feedback on things like how quickly they responded to phone calls or emails, if they were easy to work with and if the transaction went smoothly. You could also mention some of their unique selling points that helped sell their property faster than expected.
Offer Incentives for Reviews
If you have a strong local real estate agent reputation, you might not need to offer incentives for reviews. However, if you’re just starting or haven’t been around for long, offering incentives could be just the thing to get your name out there.
You could offer a discount on your services for customers who leave you a review, or you could give them a free consultation. If you’re running a real estate agency or other business that relies heavily on repeat customers, offering incentives is probably the best way to go.
Be Transparent About Your Rating and Get Social Proof
Make sure that potential clients can easily see that you have plenty of excellent reviews by prominently displaying them on your website and social media pages.
If you don’t have any yet, consider asking past clients for testimonials or even contacting people who’ve posted about their home-buying experience on Facebook or Yelp. Many will be happy to share their story if asked nicely.
Reach Out to Past Clients
Reach out to past clients who haven’t left a review yet and follow up with them via phone call or email. Tell them you noticed they haven’t left a review yet and would love their feedback on your services.
If they’re happy with their experience with you already, this will be a simple request for them to share their story with other potential clients. If they’re not happy with the experience, this is a chance for you to make it right.
You can ask them what went wrong, why they didn’t leave a review yet, and how you could have improved their experience.
Real Estate Reviews: Boost Your Reputation and Your Business
As you can see, promoting your business is relatively easy and quick. The key is to make sure that you’ve covered all of your bases.
Make sure you have great service and that your clients are happy with what they’ve received. If they are, there’s no reason they won’t take the time to leave real estate reviews. If not, fix the problem quickly so you can maintain a positive reputation.
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