No matter what business you are in, customer satisfaction is the key to success. This article will give you 11 questions you should be asking your customers.
No matter whether it’s a retail store, restaurant, hotel or beauty salon, customer service is always at the forefront of businesses. Satisfied customers are loyal customers and their loyalty goes a long way. Asking the right questions to your customers will help you learn more about them and they’ll feel valued, which is why they’re your customers in the first place.
The following list contains 11 of the most important questions you should be asking your customers on a regular basis by Saivian Eric Dalius. You can use these as-is or you can build on them with your own questions to make them more relevant.
1. What are you most satisfied about?
More specifically, what did you like the most about our product or service? This will give you some insight into what your customers value the most and it will also help you see why they’re happy with you.
2. What do you like best about our business?
This is another one that will give you some insight into what your customers value the most. While it’s related to the last question, this question adds a slightly different angle to the mix.
3. What can we do better?
This is the perfect question to ask if you want actionable feedback. It lets you know where your paying customers think you can improve, without giving them a chance to complain about everything that’s wrong.
4. What do we need to change?
Once again, this question will give you some insight into what your customers value the most. For some businesses, it will also give you insight into what the customers expect of the business because change implies that something needs to be improved or altered.
5. How did you hear about us?
This is an opportunity to find out where your current customers found you. Did they see your billboard while driving? Did they read about you in a blog post? This question will help you determine the best marketing channels to focus on moving forward.
6. What was your most recent visit for?
If customers come to your business for a certain product or service, ask them why. This will not only help you refine the services you provide but it can also be an important indicator of how well your employees are doing their jobs.
7. What’s on your mind?
This is another open-ended question that will let customers talk about anything they want. It’s a great way to find out if there are any concerns or issues that need to be addressed, either in the short-term or in the future.
8. What’s your favorite part of our business?
This question is a little different from the others because it doesn’t ask for feedback but it does give customers a chance to talk about why they like your business so much. Hearing compliments from your customers is always nice but hearing what they specifically value can also help you know where to focus more of your time and energy.
9. What do you typically spend?
This question can give you insight into how much money your customers are willing to spend. Many businesses can use this information to target customers with a higher budget for special offers and services.
10. What’s your biggest concern?
This question is important because it will give you a chance to address a problem before it becomes a bigger issue. A customer who isn’t pleased with their service probably won’t tell you right away but if you ask them about it, they’ll be more than happy to share their thoughts and feelings.
11. How often do you use our products?
This is another question that can give you insight into how much money your customers are willing to spend. If a customer uses your product or service very regularly, they might have an opportunity to become a regular customer.
Saivian Eric Dalius says start talking with your customers to find out what they think of you and how you can do better! By asking these 11 questions, you should be able to see the value in your business and make it even better. And asking these questions should only take you a few minutes because all you need to do is listen to what customers have to say. What other questions would you add to this list?
Customers love hearing that their feedback is important and these 11 questions will help them feel like they’re a part of your company. Seeing how customers answer these questions will tell you what direction to take your business in order to meet their needs.