Internet use in the United States has never been higher, with 93% of American adults saying they use the internet today. This has risen from just 52% at the turn of the century. For businesses both large and small, this offers enormous marketing potential and the chance to grow in cost-effective ways.
Broadly speaking, digital marketing refers to all of the marketing efforts that occur on the internet. There are many different types of digital marketing and in this blog post, we will highlight the most common types that you should know about. If you are interested in improving your business’s digital marketing strategy, keep reading!
Search Engine Optimization
Search engine optimization, or SEO for short, is a type of digital marketing strategy that focuses on improving a business website’s visibility and ranking on search engine result pages. By having a strong SEO strategy, your business will be able to increase relevant traffic to its website, increasing its chances of sales and lead generation.
SEO focuses on driving organic traffic to a website, which makes it different from PPC (pay-per-click), which is the paid advertising at the top of a results page.
Social Media Marketing
Social media use in the United States is also strong, with around 72% of adults saying they use some form of social media today. Younger people are more likely to use social media platforms, though all other age demographics are rising (in particular the 65+ age bracket).
Some of the benefits of social media marketing include:
- Better customer satisfaction
- Increased brand awareness
- Higher conversation rates
- Cost-effective
- Improve search engine ranking
Social media marketing is a more direct form of digital marketing and allows businesses to create meaningful relationships with their customers.
Content Marketing
Content marketing works in symbiosis with the other digital marketing strategies mentioned in this article. It used information and storytelling to improve brand awareness and recognition. The goal of content marketing is to get the reader to take an action, such as making a purchase, signing up for an email list, or requesting further information.
This form of digital marketing can be performed on:
- Website blogs
- Social media
- Or in other creative ways
Types of content marketing include infographics, blog posts, videos, ebooks, datasheets, and quizzes.
Click here to learn more about the benefits of working with a content writing service and other digital marketing tips.
The Common Types of Digital Marketing
Some of the other types of digital marketing worth mentioning include influencer marketing, mobile marketing, and affiliate marketing. Digital marketing can be of great benefit to all businesses. It utilizes the power of the internet and helps to grow even the smallest of companies.
Speak to an experienced digital marketing agency to learn more about how it can boost your business. Like this blog post on the different types of digital marketing? Be sure to check out our other informative articles on a wide range of interesting topics.