If you are an SEO company, you know that writing an SEO proposal that converts is not an easy feat. As a marketer, you know the value of SEO, as ignoring SEO will get your site buried deep in the search results. Getting ranked on Google is a crucial factor in generating leads. Your customers lose their belief in SEO with the ever-changing algorithm. It is challenging to explain the value of SEO to a customer and drive them to invest in SEO. You need to explain to them that SEO is more than rankings. It also boosts brand awareness, gives a better user experience which brings in more sales conversions. But how do you do it?
Study the Business
You need to analyze the business and identify existing problems. Understanding the prevailing conditions in the market helps you to craft an SEO proposal that converts to sales. To understand local market conditions and craft an effective SEO strategy, you may have to consider purchasing the Local SEO services of the best SEO company in India. You can use the category of products on the site to analyze the strength and weaknesses of products. You should see how various products are doing in comparison to their rivals in the market. With this knowledge, you can communicate to your customer where their strengths lie and what category deserves their attention. Buyer personas drive sales by taking into account needs and wants. Buyer journeys help you to craft an SEO strategy based on search intent and product demand.
Define the Vocabulary of Success
Every business has its own goals and objectives. Before writing a persuasive SEO proposal, it is essential to understand what success means to your customer. You have to work with your client to get where he wants his business to be in the coming years. Unless you become familiar with the customer definition of success, you cannot express how you will help him improve his business. You must have a purpose and a reason behind your SEO proposal. It is what drives you to craft an SEO proposal that communicates naturally in a language readily recognizable by your client. Settling down with a definition of success helps you to develop an SEO strategy that works.
Identify SEO opportunities
As you study your client’s business, you see opportunities for using keywords that have fewer competitors. These keywords can take you to the top of Google’s search results in a short time. You also will find opportunities to use location-specific keywords in your client’s landing pages. You can also create separate landing pages with keywords that drive traffic. You also will find opportunities to use keywords that generate high traffic in particular seasons. Including keywords with seasonal products at certain times of the year drives you more traffic. Combining both seasonal and industry-specific keywords give better results. When it comes to seasonal keywords, timing is the key. You might have to fight for those keywords during regular times of the year.
Analyze Competitor Keywords
One way to get your client to understand the value of SEO is to show them how their competitors are beating them. Your client will not be happy to see their competitor outperform him. When you propose to help them by showing data about search rankings and how it drives sales, they are more likely to purchase your services. Studying your client’s industry and how their competitors are doing will help you find keywords that have the potential to drive more traffic. It also gives you information about seasonal keywords and search volumes. It tells you to focus on keywords that bring returns and avoid wasting time and money. Having sufficient data at hand, you are in a position to convince your client to focus on lesser-used keywords. Using the self-same keywords won’t guarantee results. Therefore, analyzing competitor keywords help you to craft an SEO proposal that communicates to your client that he is missing much in traffic and conversions.
Use Data to Show Progress Made
You can use Google Analytics to show how SEO helps in bringing more traffic and conversions to your client’s site. You can report improved sales conversions through goal tracking. Showing how SEO results in more conversions from organic search results builds trust and establishes long-term partnerships. You can use data from Page Speed Insights to show how SEO helps in increasing your site speed. Optimizing site speed is necessary for customers to stick around and make a purchase. You can also use data to show how their keywords have performed and how it boosts brand visibility. Google Search Console provides data about improvements in impressions. By communicating the value of SEO with data, your client will understand that he can trust you with building his business through organic search results over time. Organic search results are essential for the growth of a business – whether locally or nationally. If you want to boost brand visibility for your local business, you can consider purchasing Local SEO services from a SEO company in India.