Did you know that there are approximately 131,470 small retailers in the United States? Even with the rise of online shopping, retail stores continue to make a profit. Retail stores have greater sale potential, are convenient for customers, and avoid shipping problems.
Whether you already own a retail store or are thinking about expanding into the world of retail, one of the most important things you can do is increase foot traffic. Having good foot traffic increases sales, revenue, and reputation.
Do you want to learn more about increasing your foot traffic? Keep reading for 5 helpful retail tips.
1. Create Photo Opportunities
One of the best ways to get new customers into your physical store is by creating photo opportunities. People love to visit places that have a beautiful vibe, and if you are lucky, they will even share photos on social media.
Not only will this draw people in when walking down the street, but people online will find your business and want to check it out after seeing beautiful pictures.
To make your store look more photogenic, consider adding plants, hanging up fairy lights, decorating, and use a banner maker to make your own signs.
2. Offer Classes
Another great way to get customers into your brick-and-mortar store is to offer classes. If you own a coffee shop, teach customers about the craft of brewing coffee. If you own a bath shop, let customers learn how to make their own bar of soap!
No matter what type of retail store you own, there are opportunities to educate your customers. When people sign up for a class, they are more likely to buy before leaving.
3. Have In-Store Only Sales
Nothing increases foot traffic like having a sale! People love to find good deals, so hold sales at certain times of the year in your retail store. If you have an online store, keep these sales exclusive to your brick-and-mortar store.
If you place a large sign outside your door that mentions the sale, more people will stop in and check it out. This will result in more sales.
4. Offer In-Store Pickup
Most consumers agree that shopping online is convenient, but what’s not convenient is waiting for shipping. If you have an online website, allow customers to shop online and then pick it up in-store.
This will allow them to buy items online without waiting days for shipping. They will be more likely to pick up extra items in the store when they visit.
5. Sell Seasonal and Local Items
If you want to get more customers in the store, consider selling seasonal and local items that you don’t offer online. If customers look online and see your entire inventory, they will be less likely to check out your store.
By selling local and seasonal items, you can keep your inventory fresh. It also gives you a good opportunity to work with other local businesses.
Are You Ready to Increase Your Store’s Foot Traffic?
Increasing your store’s foot traffic is important to increase sales, revenue, and build your reputation. Some of the best ways to increase foot traffic include making your store photogenic, offering classes, and offering exclusive sales.
Do you want to learn more about how to increase sales? Check out the business category for more tips!