The landscape of search engine optimization has been continuously evolving, and it is important to keep up with the changing demands of the market. While businesses are indulging more and more in SEO practices, there are still a lot of concepts that need clarification.
For instance, most people gather most SEO activities under one umbrella without making important distinctions. The main distinction that needs to be made is that between on-page and off-page SEO. Both of these are distinct and work in combination to help improve search result rankings of our website.
This article will highlight factors that an SEO strategy incorporates for improving business website performance.
Eight on-site and off-site SEO factors essential for optimal website ranking
Before diving deep into the key distinguishing factors, let’s first understand the definition of each category. If you are taking measures directly related to your website, so as to improve its ranking in search results, you are dealing with on-page SEO. It includes optimization of meta-description, HTML code, title tags, alt tags, and content optimization etc.
All the SEO activities which you do and control away from your website make up off-page SEO. These page ranking factors include acquiring backlinks from other websites, social media promotion, etc.
Some of the factors from both the categories have been explained as follows:
Keywords & Content
Keyword and content optimization are one of the starting points of SEO. But now, the focus of SEO specialists has shifted from ordinary keywords to long-tail keywords. These enable the content providers to curate content with higher suitability to user needs. When you keep the user intent and query patterns of online users, it gets easy to shape your content according to user intent.
Every webpage has a title. The way you phrase this title for your website’s pages is also an essential component of on-page SEO. Thus, you can grab this important opportunity of embedding keywords smartly in title tags and increase the probability that your web pages rank on the search engine.
Below your URL, a short description appears below in a search engine result. This short description is called meta-description and is a key factor in on-page SEO. This is your chance to display describe your content before a user clicks on the search result. It can play the role of the critical deciding factor for the visitor to click on your content’s link.
Alt-text is often ignored but plays a vital role in helping the graphics, etc., in your content to rank in searches. If you use an image in your blog which outlines some tips, save the alt-text for the image as ‘tip-that-you-need.’ Now when a user searches a similar phrase on the internet, the graphic file from your blog will also rank among the search results.
With the increasing penetration of technology in the life of a common man, website security is a major concern. Thus, you must enable secure sockets layer security technology for your website. With SSL HTTPS, you can eliminate the chances of a third party coming between your web server and visitor’s web server.
The biggest off-page SEO factor is the number of backlinks that you have earned for your website. Bigger the number of sites linking back to yours, higher the domain authority that your website possesses on Google search engine.
In the world of digital marketing, people rush to acquire a higher number of backlinks to their website. You can get in touch with a reputable SEO Services Company in Dubai to gain high-quality backlink to your webpages and improve the domain authority. In this way, you will certainly see an improvement in your website ranking on Google.
Domain authority is like a score on a scale of 1-100. A search engine like Google, Yahoo, or Bing gives your website this score based on some parameters. Once your website gains a higher domain authority, it will be given more preference in search results, and thus the ranking will improve.
The factors contributing to your domain authority score include the age of your domain name, the number of backlinks, and the count of 404 webpages, among others.
Your website’s ranking isn’t directly linked to your social media post’s coverage. But when the posts on your social media platforms are successful in generating a lot of clicks, it will pave the way for a higher level of traffic on your website as well.
Ace your website SEO now!
SEO is essential for the success of your online business. You must ensure that you have covered all the aspects pertaining to it. On-page or off-page SEO, each has its own significance and bot play a complementary role to each other.
Keywords, Meta title & descriptions, alt text, domain authority, are only a few of SEO factors. There are many more that your SEO expert service provider will take into account. Thus, hire professionals now.