Want to learn more about various types of SEO? Yes? Great! But before that, let’s first understand what is SEO. This will help you know more about the matter before diving a little deeper into it. Keep reading.
What is SEO?
SEO stands for Search Engine Optimization. It is used to increase the online visibility of a website to have more visitors. Moreover, it is about optimizing the website such that it ranks at the top on different search engines. Further, more emphasis is laid on the use of various keywords within your domain.
Hence, SEO helps your website shine on Google and other search engines in your area of concern. You can always join an advanced SEO training to learn from SEO experts.
Types of SEO
On-Page SEO
Different changes that you do on your website come under the category of on-page SEO. It considers uploading high-quality content on your website. The sole purpose is to attract more visitors to your website.
It is all about connecting your website inside out with various HTML tags, meta tags, and much more. Moreover, optimizing your uploaded images comes under this umbrella term.
Off-Page SEO
Everything done outside of your website comes under the term off-page SEO. It works on linking your website to other platforms or domains. Social media platforms and other trusted domains are some of the mediums of off-page SEO.
More importance is being paid to link building. It generally works by linking your website content to some other relevant or completely different domain.
White Hat SEO
There are certain rules set by Google Search Engine guidelines. When your website optimization abides by all such rules, it comes under the category of white hat SEO. You need to be patient to see results using white hat SEO. However, once your website ranks using this method, you can rest assured to be in that place for a long time.
White hat SEO is more sustainable and creates a more genuine name for your brand and website. It involves low risk. You can learn the white hat SEO tips and tricks by joining the best SEO course in Ambala.
Black Hat SEO
It is exactly the opposite of white hat SEO. Black hat SEO is all about taking advantage of all the loopholes or glitches of Google’s search algorithm. Methods like keyword stuffing or using paid link building comes under black hat SEO.
Frequently using black hat SEO might lead to your website getting blacklisted. Hence, it is very risky and gives only short-term results.
Grey Hat SEO
It falls in between white hat and black hat SEO. Grey hat SEO might or might not lead to abrupt or undesirable search results. Clickbait content to create sensation generally comes under this category of SEO optimization. It is all about having quick results for your website without giving much concern to visitors’ value.
Hence, such tricks might not work in long term. Excessive exchange of links or paid reviews between various platforms might raise difficulties for your website in some time.
Technical SEO
To rank your website on Google, your content should be crawled and indexed by Google search bots. Hence, technical SEO considers all the technicalities connected with faster crawling by Google bots. It could be done by making your website mobile-friendly or using a sitemap.
Structuring your data in a certain fashion is also part of technical SEO. Moreover, technical SEO helps in categorizing your website as per your domain or niche.
Wrap Up
You should understand that ranking your website on Google or any other search engine is a long-term task. So, if you feel like having expert advice, you can always join SEO training. However, make sure you join job oriented training only. This offers you useful insight into SEO.
Make sure you optimize your website from time to time so that it is up to date with the latest changes or norms. This way, more and more visitors land on your website to ensure it remains at the top.